Unlocking the Power of Website Analytics: How Rural Businesses Can Drive Growth and Improve Customer Experience
Do you want to take your marketing strategy to the next level? If so, listen up! It’s time to start using website analytics tools to help you understand what your customers are looking for and where they are coming from.
We know that some of you may be a little intimidated by the idea of analytics, but trust us, it’s not as scary as it may seem. In fact, it can be a lot of fun!
One of the most popular website analytics tools out there is Google Analytics, whether that’s Universal Analytics or the newest Google Analytics 4. This tool provides valuable insights into your website’s performance, user behavior, and demographics. It can help you make data-driven decisions about your website’s content, design, and functionality. Plus, it’s free!
However, if you’re looking for a GDPR-compliant analytics platform, we suggest checking out Beam Analytics. Kapeesh Marketing has been testing it out with select clients over the last month, and we love how easy it is to use. It’s a great option for those of you who are concerned about data privacy and want to make sure your website is fully compliant.
Here’s what inspired this post: Google is officially sunsetting Universal Analytics on July 1, 2023. It will stop tracking data on this date, and you will only be able to access historical data in your account for up to six months afterward.
Now, we know that some of you may have had a website built years ago and haven’t updated your website analytics tools since then. This is a good reminder to check in and make sure you’re using the most up-to-date tools available. With the sunsetting of Universal Analytics on the horizon, it’s the perfect time to explore your options and make sure you’re using the best tool for your business.
Remember, analytics tools can be complex, so don’t be afraid to reach out to a web developer or a marketing agency like Kapeesh Marketing for help. They can assist you in setting up and managing your analytics tools, interpreting the data, and making recommendations for improving your website’s performance.
In summary, analytics tools like Google Analytics Universal Analytics and Beam Analytics can provide valuable insights into your website’s performance and user behavior. By implementing and monitoring these tools, you can make data-driven decisions about your website’s content, design, and functionality, which can help you grow and improve your business. So, let’s get started and see what insights we can uncover together!