The holiday season, from Halloween to New Years Day, can comprise up to 25 percent of your yearly revenue. Typically, marketing strategies are planned and on the calendar well in advance, up to a year. Ideally, you should have a solid marketing plan to take action and maximize the fiscal return of the holiday season by August at the latest. According to the National Retail Federation, about 40 percent of consumers begin some of their Christmas shopping before Halloween! It’s no wonder we get near-panicked calls and emails about “last minute holiday marketing” this time of year.
If you’re caught behind the eight ball this year, have no fear! Kapeesh is here with some tips to help you get the most out of this year’s holiday shopping season and build your marketing strategy for next year!

Five Ways to Cash In Using Last Minute Holiday Marketing Strategies

1. Stick with what works

Pinpoint your best selling products. Keep them at the forefront of your holiday campaign. They’re your best sellers for a reason! Focus on ways to spotlight those products in holiday ads, sales, or giveaways. Brainstorm other products that may pair well and appeal to the same customers to include in deals. Basically, be authentic and play to your unique business’ strengths. In a time crunch, reinvention is not your friend.

2. Make email campaigns work for you

When dealing with email marketing, it’s crucial to set your brand apart so you don’t get lost in a wasteland of ignored inbox sludge. Tips for making a successful email campaign include:

• Segment your audience by specific demographic groups or by location to send personalized messages.
• Craft unforgettable subject lines to catch the consumer’s eye. Here’s your chance to incorporate holiday humor or puns or even some festive emojis to boost the clickability of your message.

Make it mobile friendly. With about 46 percent of consumers saying they make their gift purchases from a smartphone or tablet, make sure you’re making it easy on the consumer to do so. Break up text, avoid large images and make sure your email marketing is easily viewed on all devices.

3. Social media engagement

With so many already searching for the perfect holiday gear and gifts, find a way to increase traffic to your business by putting social media to work for you. Host an online giveaway of a best selling product. Additionally, you can conduct a holiday themed contest that relates to your business with customers submitting ideas or designs for a chance to win recognition, free product or gift cards. The key here is simplicity. Make it easy by attracting participants who will benefit your brand. Simultaneously, make it easy and enjoyable for them to engage in your social media platform. 

4. Make it pretty

Aesthetic nuances can turn potential customers into lifelong brand supporters. The holiday season is an emotionally changed time of year. For most, it invokes warm, fuzzy feelings of childhood nostalgia. Using stunning holiday visuals, both online and in store will boost the celebratory mood, and sales. 

For a store-front, this means brightly lit, highly decorated storefronts with carefully crafted displays inside showcasing top sellers and holiday themed products. Similarly, online this could include incorporating festive holiday feelings and images without rearranging easy navigation of your existing website or social media. 

5. Participate in existing holiday marketing 

Shopping holidays, although just a handful of days, are some of the largest revenue builders of the year. Black Friday, Small Business Saturday, and Cyber Monday are a chance for you to use social media, email campaigns, and beautifully crafted displays to attract customers to special one-day-only discounts. 

Need help boosting your holiday earning potential? The experts at Kapeesh Marketing, LLC are here to help create a targeted marketing strategy to help take your business to the next level. Reach out to us at hello@kapeeshllc.com to learn more or give us a call at our Wharton, Texas office at (713) 570-6603.