Marketing

In the dynamic landscape of digital marketing, small, family-owned businesses in rural communities need strategies that help them stand out from the crowd. One often overlooked resource is [...]

As a passionate advocate for rural microenterprises and small businesses, I’ve been supporting the “shop small” movement for years. I’ve been a neighborhood champion of [...]

Have you ever wondered how Artificial Intelligence (AI) can revolutionize your marketing efforts and save you time and energy? Well, you’re in luck! Today, we’re exploring the [...]

Do you want to take your marketing strategy to the next level? If so, listen up! It’s time to start using website analytics tools to help you understand what your customers are looking for [...]

Are you a rural business owner looking to make the most out of your marketing budget? You might be surprised at the ways you could be wasting your money. Here are 5 of the top money-wasting [...]

Valentine’s Day is a special time of year when we show our loved ones how much we care. This year, why not give locals the opportunity to shop with you and support the small businesses [...]

Brand archetypes are universal patterns that are used to create a connection with the audience. These archetypes are based on the work of Swiss psychologist Carl Jung and his theory of the [...]

The holiday season, from Halloween to New Years Day, can comprise up to 25 percent of your yearly revenue. Typically, marketing strategies are planned and on the calendar well in advance, up to a [...]

Facebook’s ad approval algorithms can cause confusion. We’ve had several clients ask us about the process, and most of the time it’s because they’ve tried to boost a post that includes an image [...]

As we get closer to Halloween, our need to get creeped-out grows. Haunted houses, scary stories, paranormal television shows… the list goes on. Speaking of lists, check out our list of Nearly 600 [...]