At Kapeesh, we’ve offered small businesses in Wharton County graphic design, web design, marketing consulting, product photography, and printed media design since 2009. For four years, we’ve created logos, websites, business cards, flyers, posters, and more for business owners across the nation.
A spark: When Kapeesh’s owner, Amy, and her husband were recently shopping for a home, they got a bit frustrated with listing descriptions, photos, and how difficult it was to find what they wanted online. That made Amy (and Kapeesh, by proxy) realize there are probably a lot of frustrated buyers and sellers out there.
Getting clients into the office for a showing has always been, and still is, the goal. But shoppers have changed, and sellers’ expectations have as well. With 93% of marketers using social media for business, why is the real estate industry so far behind? And before anyone assumes social media users are kids with shallow pockets and no reason to shop for houses, keep in mind the 45-54 age bracket is the fastest-growing group on the Facebook and Google+ networking sites. (Source)
Combined with Amy’s 9+ years of marketing and management experience, we want to utilize her real estate experience, our ties to Wharton County, and our mad design skills to rejuvenate real estate marketing tactics in the area, and we’re very excited about it.
A few services Kapeesh plans to offer are below – we imagine services can be purchased individually or as a package/monthly subscription. Paid by agent, broker, or seller – a service like this paid by the broker would be a HUGE advantage to agents, and would bring new agents to an office. Sellers would also have an advantage to listing with an agent using this service.
Our Real Estate Marketing Program (name yet to be announced) Outline
Listing Photography – Planned, flattering photography of residential or commercial listings. 90% of homebuyers are doing their research online – make those photos count.
Description Writing – “Bedroom 1,” “Dining,” and “[blank]” is replaced with “The garage opens up to a warm, inviting kitchen with updated cabinets, pristine tile backsplash, and stainless appliances that will convey with sale” when you use a marketing service that works for you.
Listing Flyer Design – For walk-ins, “take one” boxes, open houses, and dropping off at other offices. We can create something that will grab attention, showcase the best selling points, and direct clients to your office. See a few samples here.
Internal and External Email Marketing – We’ll create templates for you and show you how to build a customer list, make updates to listings, and send your latest listings to prospective clients AND other agents.
Postcard Design – Have a direct mail list for your clients? We can put the perfect design together for you.
Client Christmas Card Design – Stay in touch with your clients through the holidays. We’ll design a professional, beautiful message just for you.
Virtual Tour or Slideshow Production – Go beyond photos! We’ll either walk through the listing and produce a real-view tour for you set to music or narration, or we can put together a slideshow of photographs for you. The videos will be hosted on a Wharton County real estate YouTube account that will drive online searches to your videos – and into your office.
Kapeesh realizes most Realtors are set in their ways and most already know what works for them. We just want the opportunity to show the Wharton County real estate industry some tactics that are becoming increasingly important.