7 Deadly Sins, 7 Habits of Highly Effective People, 7 Dwarves, 7-Eleven, and now…
7 Small Town, Small Business Mistakes you don’t want to make.
1. Jumping on the bandwagon
2. Being too casual
3. Taking criticism personally
4. Failing to shop around for vendors
5. Sticking to local customer markets
6. Making competition personal
7. Not taking advantage of the local Chamber
Jumping on the bandwagon. One of our biggest pet peeves is finding businesses and organizations using Facebook profiles instead of pages. Small towns break this “silly rule” all the time. (See Terms of Service and the definition of a Facebook Page.) Counting out ignorance? Betty asks Joan, who asks David, who asks Tina how she got her business on Facebook. Tina boasts how easy it was to use a company email address to set up a new Facebook account and profile. Now, David’s Lawn Service, Joan’s Flower Shop and Betty’s Bridal have all followed suit. Had they done a little research themselves or contacted a marketing specialist, they would know the complications involved in going about this the wrong way. Small town small business owners belong to a tight-knit family, and that’s one of the greatest things about working, shopping and living in a suburban or rural area. Setting that aside, family members do not always know best. Take no blind leaps. Research solutions, prospects, programs and vendors yourself before playing copycat.
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