Announcing: The 03XX Discount Program for Infantry Marines

Posted on November 8, 2012 by kapeeshteam

Kapeesh has worked with some of the best clients in the past 3 years. Working with business owners, we’ve shared the joy of ownership and the stresses of starting up.

Entrepreneurship is at the top of the list of the most rewarding, risky, miserable, and enjoyable experiences out there. Turning a dream into a reality can be tough. It can be tougher for those returning to civilian life after years of being on the front lines of America’s greatest fighting force, the United States Marine Corps.

We’re pleased and honored to announce a marketing and design discount program specifically for Marine Infantry Veterans inspired by The 03XX Foundation. This program will offer the following benefits to those Marines:

Our client, Steel Valor Knives, took advantage of our complimentary logo design and even had a website built by Kapeesh!

Check him out at www.steelvalorknives.com

FREE Business Logo Design
FREE Business Card Design*
FREE Starter Web Page Design**
FREE Social Media Analysis

50% OFF 1-Hour Marketing Strategy Consult with Follow-Up Reporting
30% OFF Custom Business T-Shirt or Hat Design*
30% OFF Brand Identity Package Design* (Letterhead, Envelopes, Notepads, Business Cards, etc.)

We’re able to work with any budget outside of these offers, and Kapeesh is happy to put in the time to get any Marine Infantryman’s business off the ground.

If you would like to take advantage of this program or know someone who’s interested, please email us at info@kapeeshllc.com.

Semper Fi,

Amy

*Free design does not include printing costs, though we work to find the most affordable, quality printing through our vendors.

**The starter web page is a 1-page design that includes text, graphics, and one contact form. Hosting, domain registration, and additional pages or scripts are extra.

Drop the Industry Lingo – Speak In A Language Your Customers Understand

Posted on September 27, 2012 by kapeeshteam

Design and Marketing Lingo If we were branded as “Kapeesh – Multimedia Development and Visual Artistry,” those of you web developers and graphic designers might catch on, but our clients and target market would have no use for that elaborate display of vocabulary. As business owners looking for business cards and websites, all they need to see is “Kapeesh – Creative marketing and design” to know they’ve come to the right place.

This is not meant to insult their intelligence by any stretch of the imagination. Think about it this way: When you visit a doctor’s office, does the physician refer to body parts, diseases, and procedures by the terms used among his peer group (Sinusitis, Decompressive Craniectomy)? Or does he use understandable, relatable terms (Sinus Infection, Brain Surgery/Neurosurgery)?

Even if other industry experts use the larger, more scientific terms, they’re usually followed-up by a brief definition. When coming up with a tagline, ad copy, email subject lines, and other marketing materials, it’s best to be quick and to-the-point. There’s no room for definitions. This means you must describe your services, products, and benefits in a language your customers will understand.

Formatting your messages this way will ensure readability, making it easier for readers to understand and pass on your message to other potential customers.

Springtime Savings: FREE Social Media Analysis & Design Deals

Posted on March 28, 2012 by kapeeshteam

The weather’s heating up here in Houston, TX! With the change of seasons, we’re offering new specials on web design, social media management, business cards and domain registration.

Mention one of these deals, and we’ll get started on a quote right away.

With flowers blooming and grass growing this spring, it’s no wonder landscapers, home designers, painters and contractors are out in full force. If your business could use lawn signs to credit your beautiful work, we can help!

Lawn sign we designed and managed production of last summer (2011).

Fill out our contact form, and we’ll get back to you ASAP.

Spread the wealth – share this post with your favorite business owners and social media buddies!

Yes, Your Local Small Business Can Benefit From A Website!

Posted on March 26, 2012 by kapeeshteam

If you live in Wharton County and weathered the recent downpour, you’ll know the soggy, mushy, maybe moldy, yellow lawn ornament in your front yard or on your porch that I’m talking about. Yep, it’s the phone book that got delivered hours before the rain started falling.

Would you have used it even if it were delivered on the sunniest of weeks? Current studies lead me to believe not.

Even customers in small towns like El Campo and Wharton, TX are looking to computers and mobile devices for information regarding local businesses. If you aren’t online, customers aren’t finding you. There are several rumors out there about local, small business websites, and we aim to squash them all.

I’ll just use Google Sites or something like GeoCities.
“FREE” might sound good, but when your customers are turned off by the one-size-fits-all template, can’t remember your web address because it has an additional “.wordpress.com” or “.mypage.com” at the end of it, or can’t stand the banner ads, you’ll think again.

My competitor doesn’t have a website either.
Do two wrongs make a right? Set yourself apart! When customers search for your services in the area, Continue reading →

Tips for Businesses Wanting to Offer Freebies

Posted on February 17, 2012 by kapeeshteam

FREE: Offering Freebies as a Small Business When I think of “FREE,” I get flashes of angry Black Friday mobs and that inevitable “Sorry, we’re all out,” message. The internet is full of freebies. Some offers seem more like scams, while others are legitimately great deals. With so many of these giveaways online and in-store, how can a small business compete?

We’ve got a few tips for getting your freebies and deep discounts noticed without sacrificing value, profit or sanity.

Giving away free items can benefit your business in several ways. “Free” is as low-risk as customers can get, so getting people to sample your product or service is relatively easy. Freebies can also be offered with a stipulation that customers receive updates, whether it be blog posts, a newsletter or specials. When giving away whitepapers, ebooks and other informative resources, your business is immediately identified as being an expert on the subject at hand. With so many benefits, you can’t go wrong – can you?

Not so fast.

• If you’re giving away a product or sample, you can’t get away with a lower-quality product than you would normally produce. If customers think your freebies are of poor quality, they’ll assume the rest of your work is just that.

Continue reading →

Getting Users to Share Your Content Online

Posted on January 26, 2012 by kapeeshteam

It’s common belief in the online marketing world that shared content, or links, videos and blog posts posted and shared through email and social media sites, carries more weight for your brand than paid online ads. Thankfully, GE’s latest study was able to gather data to support that concept.

If a blog post is published and no one shares it, did it ever exist at all?

Now that the statistics are in, it’s more important than ever to make sure you’re doing everything you can to get your content shared (if not go viral).

Make it easy to share
If you’re trying to boost your blog, be sure there’s a clear, lit pathway for those users to follow. Are there sharing buttons available? Do you have the most common sharing buttons embedded? Surprisingly, a single option to share on MySpace is not going to get you on any lists with “Chocolate Rain”.
Continue reading →

Our Valentine’s Day Marketing and Web Design Specials

Posted on January 24, 2012 by kapeeshteam

Our Valentine’s Day Specials have been released! They include discounts on a starter web page, $200 OFF any design package and a FREE social media analysis. The starter page coupon is only good for the first 5 customers to approve the quote and make any necessary deposits.

These offers are good through February 2012.

Successful Facebook Pages (with Checklist)

Posted on January 17, 2012 by kapeeshteam

So, you’ve decided your business will benefit from having a social media presence, and Facebook is calling your [brand] name. As far as you know, your partner’s nephew uses Twitter and Facebook, and he’s got your new Facebook account handled.

Stop. (No Hammer Time involved.)

Be sure you’re at least following the rules below:

Continue reading →

Being Professional – The Importance of 4th Grade English

Posted on September 1, 2011 by kapeeshteam

You’d never wear a stained shirt to a business meeting, and you’d point out to a colleague that their shoe is untied. Why is it that in many situations, professionalism remains to be questioned when it comes to grammatical and spelling errors?

I see them all the time in status updates – “there” instead of “their”, “to” instead of “too”, and even “wants” instead of “once”. They drive me bonkers! Errors aren’t limited to homonyms, either. I’ve come across several instances where businesses make failed attempts to sound intelligent. Using words with 4+ syllables doth not a scholar make. Using 4+ syllable words incorrectly because you right-clicked your way to a synonym in Microsoft Word makes you look ridiculous.

Does the occasional typo happen? Absolutely.
Does that mean those errors should be laughed off or marginalized? Never.

Click here to see the collection of “professional” business cards that drove me to write this post. Can you spot the error?

At risk of being called “stuck up”, “uppity”, “snobbish” or a “grammar Nazi”, Continue reading →

The Lemonade Stand – Breaking Your Business Down to Its Simplest Form

Posted on August 23, 2011 by kapeeshteam

How do you run your lemonade stand? We all did it as kids. We carried the cooler, painted the sign, followed the recipe and waited for the quarters and dollars to roll in.

As silly as it sounds, all businesses are mere evolutions of the lemonade stand. That tiny, tart booth is the most simplistic form of business. When I think of capitalism, I envision that little stand at the end of a driveway with a pair of siblings hoping to make enough money to fund their trip to the ice cream shop.

Though companies like to think they are far above any likeness to a lemonade stand, they could probably learn a thing or two by breaking down business decisions to their simplest form.

Businesses and their decisions are influenced by numerous factors including personal opinion, pressure form investors, consumer demands, government regulations, typical office politics and other variables. Decision makers might find they have an easier time calling the shots when Continue reading →

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creative marketing & design. at kapeesh, we get it.

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