Announcing: The 03XX Discount Program for Infantry Marines

Kapeesh has worked with some of the best clients in the past 3 years. Working with business owners, we’ve shared the joy of ownership and the stresses of starting up.

Entrepreneurship is at the top of the list of the most rewarding, risky, miserable, and enjoyable experiences out there. Turning a dream into a reality can be tough. It can be tougher for those returning to civilian life after years of being on the front lines of America’s greatest fighting force, the United States Marine Corps.

We’re pleased and honored to announce a marketing and design discount program specifically for Marine Infantry Veterans inspired by The 03XX Foundation. This program will offer the following benefits to those Marines:

Steel Valor Knives Logo - 03XX Discount Program

Our client, Steel Valor Knives, took advantage of our complimentary logo design and even had a website built by Kapeesh!

Check him out at www.steelvalorknives.com

 

FREE Business Logo Design
FREE Business Card Design*
FREE Starter Web Page Design**
FREE Social Media Analysis

50% OFF 1-Hour Marketing Strategy Consult with Follow-Up Reporting
30% OFF Custom Business T-Shirt or Hat Design*
30% OFF Brand Identity Package Design* (Letterhead, Envelopes, Notepads, Business Cards, etc.)

We’re able to work with any budget outside of these offers, and Kapeesh is happy to put in the time to get any Marine Infantryman’s business off the ground.

If you would like to take advantage of this program or know someone who’s interested, please email us at info@kapeeshllc.com.

Semper Fi,

Amy

*Free design does not include printing costs, though we work to find the most affordable, quality printing through our vendors.

**The starter web page is a 1-page design that includes text, graphics, and one contact form. Hosting, domain registration, and additional pages or scripts are extra.

Springtime Savings: FREE Social Media Analysis & Design Deals

Social Media and Web Specials

The weather’s heating up here in Houston, TX! With the change of seasons, we’re offering new specials on web design, social media management, business cards and domain registration.

Mention one of these deals, and we’ll get started on a quote right away.

With flowers blooming and grass growing this spring, it’s no wonder landscapers, home designers, painters and contractors are out in full force. If your business could use lawn signs to credit your beautiful work, we can help!

Lawn Sign Design Services

Lawn sign we designed and managed production of last summer (2011).

Fill out our contact form, and we’ll get back to you ASAP.

Spread the wealth – share this post with your favorite business owners and social media buddies!

Yes, Your Local Small Business Can Benefit From A Website!

Your Small Business Needs A WebsiteIf you live in Wharton County and weathered the recent downpour, you’ll know the soggy, mushy, maybe moldy, yellow lawn ornament in your front yard or on your porch that I’m talking about. Yep, it’s the phone book that got delivered hours before the rain started falling.

Would you have used it even if it were delivered on the sunniest of weeks? Current studies lead me to believe not.

Even customers in small towns like El Campo and Wharton, TX are looking to computers and mobile devices for information regarding local businesses. If you aren’t online, customers aren’t finding you. There are several rumors out there about local, small business websites, and we aim to squash them all.

I’ll just use Google Sites or something like GeoCities.
“FREE” might sound good, but when your customers are turned off by the one-size-fits-all template, can’t remember your web address because it has an additional “.wordpress.com” or “.mypage.com” at the end of it, or can’t stand the banner ads, you’ll think again.

My competitor doesn’t have a website either.
Do two wrongs make a right? Set yourself apart! When customers search for your services in the area, Continue reading

Preparing Small Business Taxes – Mistakes to Avoid [INFOGRAPHIC]

Last year, Intuit shared this great infographic that outlines the Biggest Small Business Tax Mistakes.

With March wrapping up and April 15th soon to be here, it’s no doubt that small businesses have the tax man on their minds. Tax preparation can really put a damper on any small business owner’s spring season, but if you can manage to kick procrastination to the curb and follow these tax tips throughout the year, preparing those taxes for your small business can be a painless process.

Click image to view in new window.

Have you already filed your business taxes? What are your tips and tricks for this less-than-exciting process?

Tips for Businesses Wanting to Offer Freebies

FREE: Offering Freebies as a Small BusinessWhen I think of “FREE,” I get flashes of angry Black Friday mobs and that inevitable “Sorry, we’re all out,” message. The internet is full of freebies. Some offers seem more like scams, while others are legitimately great deals. With so many of these giveaways online and in-store, how can a small business compete?

We’ve got a few tips for getting your freebies and deep discounts noticed without sacrificing value, profit or sanity.

Giving away free items can benefit your business in several ways. “Free” is as low-risk as customers can get, so getting people to sample your product or service is relatively easy. Freebies can also be offered with a stipulation that customers receive updates, whether it be blog posts, a newsletter or specials. When giving away whitepapers, ebooks and other informative resources, your business is immediately identified as being an expert on the subject at hand. With so many benefits, you can’t go wrong – can you?

Not so fast.

• If you’re giving away a product or sample, you can’t get away with a lower-quality product than you would normally produce. If customers think your freebies are of poor quality, they’ll assume the rest of your work is just that.

Continue reading

Step Up Your Game – Get Involved In Your Community!

 

What are you doing to hold your business to a higher standard?

It’s great if you’ve got your local booster club’s sticker in your front shop window, but what are you really doing as a business to stand out? Besides mailing in a check every high school football season, what actions are you taking to define your company as one that truly cares about its customers and community?

If you ‘d be nervous answering these questions in front of a board of investors, it’s time you take a look at your mission statement and the social or community section of your business plan.

We all know that customer service is high on the “What contributes to success?” scale, but many business owners fail to realize the importance of customer and community appreciation. There are many ways to support your community without bandwagoning onto a local cause or charity. We’ve identified some of these ways below.

Scholarships, Internships and Apprenticeships
Though this practice has become somewhat of a rarity in recent years, businesses are in the best position to give back to the community by way of direct scholarships, internships and apprenticeships. Using those methods to invest in education is a great way to give back to the community. Skip the half-hearted appearance at the local scholarship banquet,
Continue reading

Our Message Against SOPA and PIPA

Kapeesh Stands Against SOPA and PIPA

The SOPA and PIPA bills are abominations. Yep. We said it.

We don’t like stolen content, and we don’t support piracy. That being said, the government – or any red-taped, clipboard-toting, arm of the government – should not be given the power to censor the internet.

Under the guise of piracy protection, some representatives in office are supporting these awful pieces of legislation. Learn more about the bills here.

Plain and simple, SOPA and PIPA will end the sharing of information as we know it. Entrepreneurs, businesses, blogs and individuals alike are taking a stand against the harmful bills by blacking out their content, sharing informative links and contacting their representatives.

You should do the same.

EDUCATE:

Learn more about SOPA/PIPA
https://www.google.com/landing/takeaction/sopa-pipa/

CONTACT:

Your Senator
http://www.senate.gov/general/contact_information/senators_cfm.cfm?OrderBy=state&Sort=ASC

AND your Representative (Congressman)
https://writerep.house.gov/writerep/welcome.shtml

SHARE:
…this post by copying the URL or using the social buttons at the top of this post.

Leave your comments below!

The Lemonade Stand – Breaking Your Business Down to Its Simplest Form

How do you run your lemonade stand?We all did it as kids. We carried the cooler, painted the sign, followed the recipe and waited for the quarters and dollars to roll in.

As silly as it sounds, all businesses are mere evolutions of the lemonade stand. That tiny, tart booth is the most simplistic form of business. When I think of  capitalism, I envision that little stand at the end of a driveway with a pair of siblings hoping to make enough money to fund their trip to the ice cream shop.

Though companies like to think they are far above any likeness to a lemonade stand, they could probably learn a thing or two by breaking down business decisions to their simplest form.

Businesses and their decisions are influenced by numerous factors including personal opinion, pressure form investors, consumer demands, government regulations, typical office politics and other variables. Decision makers might find they have an easier time calling the shots when Continue reading

7 Small Town, Small Business Mistakes

7 Deadly Sins, 7 Habits of Highly Effective People, 7 Dwarves, 7-Eleven, and now…

7 Small Town, Small Business Mistakes you don’t want to make.

1. Jumping on the bandwagon
2. Being too casual
3. Taking criticism personally
4. Failing to shop around for vendors
5. Sticking to local customer markets
6. Making competition personal
7. Not taking advantage of the local Chamber

Jumping on the bandwagon. One of our biggest pet peeves is finding businesses and organizations using Facebook profiles instead of pages. Small towns break this “silly rule” all the time. (See Terms of Service and the definition of a Facebook Page.) Counting out ignorance? Betty asks Joan, who asks David, who asks Tina how she got her business on Facebook. Tina boasts how easy it was to use a company email address to set up a new Facebook account and profile. Now, David’s Lawn Service, Joan’s Flower Shop and Betty’s Bridal have all followed suit. Had they done a little research themselves or contacted a marketing specialist, they would know the complications involved in going about this the wrong way. Small town small business owners belong to a tight-knit family, and that’s one of the greatest things about working, shopping and living in a suburban or rural area. Setting that aside, family members do not always know best. Take no blind leaps. Research solutions, prospects, programs and vendors yourself before playing copycat.
Continue reading

Business Owners: Don’t take this personally, but…

A large part of having a business is dealing with upset clients, vendors and complete strangers. While most owners understand the importance of professional, effective responses, many have a difficult time leaving hurt feelings at the storefront. It’s time for them to learn:

Consumer complaints are not personal attacks.

John Q. Public is notorious for being blunt and LOUD. With the social media factor, it’s a dangerous world for the imperfect business. Use a puppy in your marketing campaigns, and PETA will be there to comment on the “probable mistreatment” of Fido. Dare to use all the colors of the rainbow on your signage, and your sexuality may be assumed or mocked.

No matter how careful Betty’s Donut Shoppe is, you can be sure that someone on Twitter, Facebook or beyond thinks she sells the devil’s bread. It’s at times like these
Continue reading