In a perfect world, we hope you would contact Kapeesh to design a meaningful, professional business card that represents you and your company. Since we have to contend with this thing called “reality,” here are a few tips for designing your own business cards and using a print service online.
• Information and its placement should be planned and intentional. Don’t include information or graphical elements “just because.”
• Get your message across without designing a flyer. This should be the printed form of an introduction – not your sales pitch.
• Catch their attention. You want people to remember you, your business, and your card.
• Brand it – your logo, your style, your brand. Free online templates are easy, but they may not offer the consistent color scheme and look/feel your business needs. Be sure the design reflects your company’s identity.
• Make it easy for customers to act. If not a blatant call to action, include multiple options for contacting you. (Unless you’re an international man of mystery. In that case, a self-destructing card with just a name will suffice.)
• This one seems obvious, but be sure your cards are easy to read. Yellow font on a white background or teeny tiny letters will get you nowhere fast.
• Select an online printer with a good reputation. Though we use several vendors based on our current needs, UPrinting.com is a company we recommend to clients that choose to handle things on their own. Their customer service is excellent, and print quality is better than others.
• Become familiar with the printer’s requirements and specifications. Is there a file upload size limit? Do they only accept certain file formats? Most online printers provide templates for business cards. USE THEM.
• Pay attention to setup and proofing costs. Other print vendors may charge for an online proof or add a fee for uploading your own design. Don’t get caught up in designing and end up paying more than you should.
• Check, double-check, and triple-check your files. Is your file in CMYK format and ready for printing? Will the printer convert those files for you? If terms like “full-bleed,” “trim lines,” and “safe area” give you the nervous shakes, contact a professional.
• Invest in your brand. Don’t get suckered in with 250 free business cards and feel sorry later when your card stock is flimsy and the back of your card is an advertisement for the printing company.
In summary, there can be much more to designing business cards than a simple “click and print” approach. While the self-serve option is certainly available, we hope you’ll consider a graphic design and marketing service for your business card needs. Kapeesh would be honored to help brand and spread the word about your business.
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Now, without further ado, a fun infographic: